5 Simple Steps To Rank On Page 1 Of Google

I recently read an article who compared Google to a woman! Although quite surprising at first, I realized that the author was right on the button. I personally believe Google is or at least act as a princess, but it’s a matter of degree in opinion.

So why is that, and what does it have to do with ranking on Page 1 of Google? Everything! Ever heard the expression “If she ain’t happy, nobody ain’t happy”? That is precisely what I am talking about.

Google has do’s and don’ts. Do what Google expects you to and you will be rewarded, Do something Google frowns upon, and be prepared to suffer “Google wrath” …

So what does Google want, what does Google like?

Above anything else, Google wants to offer its clients with a pleasant and positive experience. It does make sense if you think about it. If you are looking for something, enter your search in Google and find it right away, you will be happy, you will come back another time, and maybe even click on one or two PPC (Pay-Per-Click) ads. And THAT, Google likes a lot…

Now what would happen if you didn’t find what you were looking for? You would not be happy, maybe even frustrated, and you might decide to do the unimaginable … check if Yah– could give you a better answer. And that is a big NO-NO for Big G!

- 1 – Be congruent. Double check and verify that your keywords and meta tags are related with the content of your web pages. In other words, tricking people to visit your website by using keywords unrelated to the page they visit is not a good way to get noticed.

- 2 – Provide valuable content. The days of using a website as an online business card are over. You need to provide content, valuable content to be exact, and you need to change it, update it and improve it on a regular basis. Fresh and new content makes Google happy. Wants to make G. even happier? create a short video, put it on youtube, and then embed it in your web page.

- 3 – Use long-tail keywords. Alright listen up. It would seem logical at first that you want to be found with a simple one word keyword, but it is not so.

I have in the past worked with people in the mortgage industry. I could give names after names of brokers who would give their right arm to rank on page 1 for the word “mortgage”. Well, no doubts it would bring a lot of traffic, but not the one they actually want, the targeted, ready-to-buy traffic. Short-tail keywords that are 1 or 2 words are usually “browser” keywords. Long-tail keywords, 3-5 words are buying keywords.

Let me give you an example. Typing “Digital Camera” means you are in search mode. You want to learn about digital cameras, see what they can do, and what to expect. Now if you type ” Canon Powershot A540″ you are in buying mode. You have already done your research, you know which camera you want, and now you are looking for the best place to buy. See the difference? Long-tail keywords is what you want. they are buying keywords.

- 4 – Increase your number of backlinks. One major way for Google to find out how valuable your content is, is by how much traffic it generates, But Google also relies heavily on backlinks. Google works on the assumption that the more websites link to yours, the more valuable your website is. This is one of the more challenging part of the process to rank high and it is the subject of an article by itself. If you want to learn more about it, do not hesitate to contact me.

- 5 – Take your time and be consistent. Take some time everyday or every week, and do something to improve your ranking. Update your content regularly, add a few backlinks every week or two. The more consistency the better. Resist the idea of doing everything all at once. It might get you a faster ranking, but do not forget, the faster the climb, the faster the fall. A steady and consistent work on your site will bring you and keep you where you want for months, maybe even years to come.

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