Internet Marketing And The Role Of Email Marketing
When you hear the term “internet marketing“, what do you think of?
For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.
At its core, internet marketing is about these things:
* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads
Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.
My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.
My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers – as we do – and you put a strong and compatible offer in front of them, income becomes nearly automatic.
However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.
Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.
Even though there are more sides to internet marketing than just email marketing (permission based), email has been the foundation that our business sits on.
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It’s interesting that you find permission-based e-mail marketing to be so effective. I’ve known others who have had quite a bit of luck with Google Adwords and even Telemarketing, but rarely have I heard of much success with e-mail (so many people just delete e-mails these days).
E-Mail marketing still works if ti is done correctly. Probable the most important thing is getting the right people on your list. You need to target your readers so when they sign up for your list, they are interested in your subject and want the information.
Jim Clary
The term Internet marketing can mean few things. At one time, Internet marketing consisted mostly of having a website or placing banner ads on other websites. On the other end of the spectrum, there are loads of companies telling you that you can make a fortune overnight on the Internet and who try to sell you some form of “Internet marketing program”.Today, Internet marketing, or online marketing, is evolving into a broader mix of components a company can use as a means of increasing sales – even if your business is done completely online, partly online, or completely offline. The decision to use Internet marketing as part of a company’s overall marketing strategy.
Thanks!
I was thinking of doing email marketing and then I was going to sign up to awebber and then looked at the prices they was going to charge. way to expensive when you have like 10,000 members
I’ve recently started a blog, the information you provide on this site has helped me tremendously. Thank you for all of your time & work.
That is a great idea and thanks for your post. Its starting to make much more sense now after I’ve been doing the research on my own.
Thanks for the link.
hi, thanks for the useful blog mate, there’s so many options with web marketing these days it’s hard to know where to look for relevant info, ta.